Welcome to Day 3 of the 12 Days of Digital Discovery, a series exploring how brands are actually discovered, evaluated, and chosen today. So far, we’ve talked about: Today,...
Welcome to Day 2 of the 12 Days of Digital Discovery, a series exploring how brands are actually discovered, evaluated, and chosen in today’s digital landscape. On Day 1,...
Welcome to Day 1 of the 12 Days of Digital Discovery, a holiday series designed to help small businesses and service-based brands understand where visibility really happens today—and what...
Facebook remains one of the most powerful platforms for visibility — but visibility without direction doesn’t build a business. Many small businesses think traffic is the problem when in...
Why Businesses Must Evolve Beyond Traditional SEO Search has changed more in the last two years than it has in the last decade — and most businesses haven’t adapted...
When I stepped away from the marketing world to become a mom, I expected the pause to change me personally — but I didn’t expect it to completely transform...
Your brand is telling a story every single day — whether you’re posting, promoting, or staying quiet. The way you show up online is always communicating something: who you...
When someone asks an AI tool for a recommendation — a consultant, a coach, an agency, a service — the model doesn’t “look up” an answer in real time....
For nearly two decades, SEO was the primary method of being discovered online. Brands optimized for Google, chased keywords, built backlinks, and tried to rank on page one. But...
For years, the formula for visibility online was clear: optimize for Google, build authority, rank on page one. That was the role of SEO — Search Engine Optimization. But...