When I stepped away from the marketing world to become a mom, I expected the pause to change me personally — but I didn’t expect it to completely transform...
Your brand is telling a story every single day — whether you’re posting, promoting, or staying quiet. The way you show up online is always communicating something: who you...
When someone asks an AI tool for a recommendation — a consultant, a coach, an agency, a service — the model doesn’t “look up” an answer in real time....
For nearly two decades, SEO was the primary method of being discovered online. Brands optimized for Google, chased keywords, built backlinks, and tried to rank on page one. But...
For years, the formula for visibility online was clear: optimize for Google, build authority, rank on page one. That was the role of SEO — Search Engine Optimization. But...
For years, the golden rule was: “Optimize for Google.” But today, the rulebook is changing. AIO — Artificial Intelligence Optimization — is replacing traditional SEO as AI tools become...
If users are asking ChatGPT where to eat, shop, or find a service — how does your business show up? Welcome to ChatGPT Optimization (AIO), the next evolution of...
For over two decades, search has been driven by keywords and algorithms. But that era is ending. AI search — powered by conversational engines like ChatGPT, Gemini, and Perplexity...