Welcome to Day 3 of the 12 Days of Digital Discovery, a series exploring how brands are actually discovered, evaluated, and chosen today. So far, we’ve talked about: Today,...
Why Businesses Must Evolve Beyond Traditional SEO Search has changed more in the last two years than it has in the last decade — and most businesses haven’t adapted...
When I stepped away from the marketing world to become a mom, I expected the pause to change me personally — but I didn’t expect it to completely transform...
When someone asks an AI tool for a recommendation — a consultant, a coach, an agency, a service — the model doesn’t “look up” an answer in real time....
For years, the formula for visibility online was clear: optimize for Google, build authority, rank on page one. That was the role of SEO — Search Engine Optimization. But...
For years, the golden rule was: “Optimize for Google.” But today, the rulebook is changing. AIO — Artificial Intelligence Optimization — is replacing traditional SEO as AI tools become...