Welcome to Day 3 of the 12 Days of Digital Discovery, a series exploring how brands are actually discovered, evaluated, and chosen today. So far, we’ve talked about: Today,...
Welcome to Day 2 of the 12 Days of Digital Discovery, a series exploring how brands are actually discovered, evaluated, and chosen in today’s digital landscape. On Day 1,...
Welcome to Day 1 of the 12 Days of Digital Discovery, a holiday series designed to help small businesses and service-based brands understand where visibility really happens today—and what...
For nearly two decades, SEO was the primary method of being discovered online. Brands optimized for Google, chased keywords, built backlinks, and tried to rank on page one. But...
For years, the formula for visibility online was clear: optimize for Google, build authority, rank on page one. That was the role of SEO — Search Engine Optimization. But...
For years, the golden rule was: “Optimize for Google.” But today, the rulebook is changing. AIO — Artificial Intelligence Optimization — is replacing traditional SEO as AI tools become...